The Avon Like campaign was one of the brand campaigns made by Avon for the Romanian market.
The campaign foccused on the brand's target and not the products. At that time all brands launched campaigns that had a different goal: to receive Likes from the audience.
Avon switched this paradigm: they gave Likes.
The campaign was launched with an outdoor teaser that gave the impresion of a fashion product launch. In fact the outdoor was a statement of Avon.
The videos where foccused on women with a spontaneous attitude that receive a Like at the end by Avon.