The Kind gestures app follows the Campaign for Zero Commissions for the BCR bank. The campaign is one of the product campaigns under the platform: A busy life is a rich life.
The campaign focusses on the importance of a free commissions account. You ca still do a lot of things even with small amounts of money.
The app allows you to select a small item that has the value of a banking comission and the bank will deliver that item as a free gift to someone on the street.
Below you will find the complete video case.
Agency: Cohn&Jansen JWT