Mega Apetit is a ready meal brand. It's a brand for people with limited time on their hands who need a fast and nutritious meal solution. It's a brand for people with a big appetite. The design language emphasis that statement with the use of 2 spoons (or forks) on each SKU. It is also very simple in order to be easily adapted on every SKU. The brand design architecture uses strong colours in order to reach shelf standout and to keep a fresh look for the brand.