A hero brand is a brand that aims to solve a social or
global problem and to make a difference in the world
and in people’s lives. On the long term hero
brands build the best relationships with their audience
because people feel represented and protected by
A hero brand has a cause that stands for
Hero brands stand for something important. They stand for saving lives or for saving the planet.
They have a big goal apart from making profit and expanding. They are both private and state
owned brands. A hero brand example is Volvo. It has one of the most ambitious targets in automotive
industry. To achieve zero fatalities in their cars. That is a big goal that is beyond selling cars.
Another hero brand in the automotive industry is Tesla. They initiated the trend of electric cars that
now took off in the world. This hero brand attribute helped Tesla to become so successful in such
a short period of time.
When you buy a product from a hero brand you became a little hero yourself. When you buy a
Tesla you feel like you save the world from pollution and when you buy a Volvo you think about
your family’s safety.
A hero brand has a special relationship
with its audience
People feel represented by hero brands. They have a connection with that brand. A buyer
is not buying a product. He is buying the reason behind that product. Thats why hero brands
are so successful. Because their reasons are much stronger and meaningful.
Hero brands have a big influence on
In today’s world all brands must become hero brands in a way or another. The first argument is
the enviromental impact. All brands must adopt a free waste existence. That is a must in 2019.
Another reason is that new generations are becoming more and more interested in
what happens inside the brand behind the products and the services offered by that brand.