Design has to be understood. Judging design with your
eyes alone can be very deceiving. Especially if you are
not initiated in design. Many clients make the mistake of judging a design project based on subjective looks.
A brand design project has a strategic approach. It is a combination of marketing, branding, graphic design
and other disciplines, depending on the project.
Not everything has to be in the latest trends
I see a lot of clients saying that - My brand doesn’t have a 2019 look. Well first we need to see what your
target is. Maybe your target is old-school and your brand should not be modern. Some products need to stay
the same because they have a historic brand differentiator.
Every culture is different when it comes
to visual references
Every country has a cultural visual background. The minimalism in Sweden is not going to work in Romania.
In some countries minimalism is used only on some types of brands (luxury and cosmetics). In Scandinavian
countries is widely spread as a visual. In Holland black is used on food packaging. In Romania the same
usage is going to claim other reactions.